Kiosque numérique .com

I come back. More news to tell you, a new house, a new Vaio (Z Series !!!), a lot of changes to adapt my life with my family and the needs of my job.

More of you know more concretely what I am talking about. I would thank them for supporting me during this migration from Montpellier to Paris.

Not easy to involve all my family in this project.

This is an evidence for me that the potential of growth is higher today in Paris, even if life is better in the French Riviera. Wait and see.

A new season begins !

Visit us in Geneva next may, 29 th, to have a look on our new blogging solutions and our online communications tools called "Talk Spirit" (new product launched in 2008 !). Philippe, blogSpirit's Managing Director, and I will participate at the eBusiness Geneva 2008 : all the details following this link.

BlogSpirit is pleased to announce the special contribution for this event of Edipresse, our client in Switzerland. Edipresse is one of the major editors in Europe, publishing Le Matin, 24 Heures and La Tribune de Genève, the most readed diaries at the moment. Edipresse will be represented by Philippe Gendret, head of digital operations & business development. Hope to see you there !

Not enough time to post since the beginning of december. The reason was the organisation of blogSpirit's Europe Partner conference, last december 13th.

Outline Program:

·         - New version blogSpirit 6.0 - Olivier Ricard (CTO) and Bogdan Lacea (Senior Development Manager)

·        - Guest Speaker – Telecom Italia (Italy). Giacomo Banchero, Head of Blog Project

·         - Guest Speaker – La Libre / IPM (Belgium). Valérie Janssens, Product Manager

·         - Guest Speaker – Société Générale (France). Sophie Pequignet, Content Manager.

·         - Guest Speaker – Marie Claire (France). Véronique Fesquet, Product Manager, Internet  service.

·         - Guest Speaker – Expedia (France). Timothée de Roux, Marketing Director

 The best recognition on the part of our clients.

The most well-known kind of weblogs is the personal journal. Obviously, several millions of users have choosen this new media to post their news, to share experience and a similar way of life. In the meantime, companies are more and more using blogs as website. The interest is to have communication tools more easily to update and, in many case, developped inside the company. More efficient, more convenient !

But blogging platforms are also used by marketing teams for branding strategies. The last application is in France the new website from the designer, Thierry Mugler, powered by blogSpirit. This is really a new experience on the internet. Enjoy following this link ! This community is called Blogalaxy. 

In this area of marketing applications, others customers are in advance today like Societe Generale ("Pour amour du rugby") or La Redoute ("parlez moi de mode"). If you are interested by original webdesign, have a look too to this website (PlayStation's community)

Since yesterday, my blog is integrated on the portal of Sony Vaio, which created an international community of users called "V-Generation". I have the chance to be promoted Vaio Heroe, as VIP blogger on this community.

It is really a pleasure for me, because most of you know how much I consider the brand Sony Vaio and the quality of its electronic devices.

Thanks a lot to Nico Henderijckx for accepting my application as Vaio Heroe. Nico is leading the Business Development, Strategic Alliances, CRM and Community Marketing inside Sony VAIO of Europe Marketing.

Please read the announcement here.

A few months ago, large brands such as Dell or Ratp (one of the biggest public company in France) have been revealing their new strategy to communicate with their customers. Those plans are based on a new online service allowing all of us to post an idea for a new product or service. It's not necesary to be accreditaded before.

Obviously, blogging platforms are used to host the service, because this technology is more efficient than others one to allow two-ways communications between brands and customers.

The service for Ratp is called "Vous et la RATP" ; in the other side, Dell created "Dell ideas storm". 

What are the results at this date ?  The Dell Community has contributed: 7.441 ideas, promoted 522.724 times, generating 46.002 comment. More than we could imagine before launching the service.

The fact is that today Sarkozy's Government decides to renew this approach for the environment summit called "Grenelle de l'environnement". The project is : people post an idea, readers vote for the best ideas, best projects will be present during the summit.

Blogs tools are powerful to explore new marketing ways ! 

Here's a ten question Q & A with Richard Edelman, CEO of Edelman, on the topic of CEO blogging. Richard has been blogging continuously for three years, since September 2004. He posts a new entry - typically 750 words - once every week to 10 days. He writes about issues both public and private, usually blending the two.

Read the interview following this link. 

BPMO Group will publish next week the second report of how Spanish companies are integrating blogs and web 2.0 tools in their communication plans. Well-located in two hubs in Madrid and in Barcelona, near of the biggest companies in Spain and also its customers, BPMO especially focused this study on the use and the functions of new medias online, targeted to become direct ways to well-communicate with consumers.

This event will take place in Barcelona, next Friday 5 October (inscriptions following this link). Pau Herrera and Javier Celaya will be keynote speakers, capitalizing on more than 20 years of experience in communication strategies.

In the meantine, BPMO launched a new blog dedicated to become a forum on web 2.0 applications in the area of the Corporate communication. The title of this second report is "Comunicación empresarial 2.0. La función de las nuevas tecnologías sociales en la estrategia de comunicación empresarial".

Motivation : "J'ouvre aujourd'hui ce blog dans le but de susciter un vaste débat et soutenir cet appel. Je vous invite à y partager vos attentes et votre exigence concernant la manière dont seront négociées les futures institutions de l'Union Européenne ainsi que le sens qu'elles devraient prendre."

Voir le blog ici.

En une nuit, le nombre d'abonnés au RSS de ce blog a chuté "mécaniquement" de 140 à 41 abonnés. Ce servive est opéré par FeedBurner, qui ne me donne aucune explication. Perturbant, non ?

Avez-vous déjà été confronté à ce problème ? Comment le résoudre ? Comment éviter qu'ils se reproduise ?

Merci de vos indications.