New Medias, New Frontiers

A few months ago, large brands such as Dell or Ratp (one of the biggest public company in France) have been revealing their new strategy to communicate with their customers. Those plans are based on a new online service allowing all of us to post an idea for a new product or service. It's not necesary to be accreditaded before.

Obviously, blogging platforms are used to host the service, because this technology is more efficient than others one to allow two-ways communications between brands and customers.

The service for Ratp is called "Vous et la RATP" ; in the other side, Dell created "Dell ideas storm". 

What are the results at this date ?  The Dell Community has contributed: 7.441 ideas, promoted 522.724 times, generating 46.002 comment. More than we could imagine before launching the service.

The fact is that today Sarkozy's Government decides to renew this approach for the environment summit called "Grenelle de l'environnement". The project is : people post an idea, readers vote for the best ideas, best projects will be present during the summit.

Blogs tools are powerful to explore new marketing ways !