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Selon Nielsen//NetRatings, cette croissance s'explique par l'investissement en 2006 des médias dans les plateformes du type blogSpirit. Voici les points clés de l'étude :
-- Unique visitors to blog sites affiliated with the top 10 U.S. online newspapers rose to 3.8 million in December 2006 from 1.2 million viewers a year earlier.
-- Blog pages accounted for 13 percent of overall visits to newspaper sites in December 2006, up from 4 percent a year earlier.
-- 60 percent of online newspaper readers were men, with the percentage rising to 66 percent of blog readers.
NYTimes.com was the top U.S. newspaper website with 13.2 million unique viewers, Nielsen/NetRatings data said. Next was Gannett’s USAToday.com, with 9.1 million viewers, followed by the Washingtonpost.com, with 7.6 million viewers.
Lire l'analyse ici.