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Top 10 Advertisers by Estimated Spending (August 2006)

Advertiser

Total Estimated Spending

Impressions (000)

1. GUS Plc

$82,255,600

43,956,603

2. Netflix, Inc.

$33,186,300

14,984,678

3. United Online, Inc.

$19,395,600

5,791,629

4. Skype Technologies S.A.

$19,178,700

3,221,316

5. NexTag, Inc.

$19,128,800

10,831,769

6. Verizon Communications, Inc.

$18,176,900

5,075,633

7. Dell Computer Corporation

$17,753,000

7,146,209

8. Low Rate Source

$12,609,700

8,098,263

9. Echostar Communications

$11,491,000

3,555,565

10. QuinStreet

$10,939,100

2,550,929

Source: Nielsen//NetRatings AdRelevance